Company: Our Client in the Telecommunications Sector
Location: [Specify Location]
Job Type: [Full-time/Contract]
Join Our Team as a Content Designer: Content and SEO Specialist
Are you a digital enthusiast ready to create engaging digital experiences? If you thrive on challenges, new technologies, and collaboration, this role is perfect for you!
Roles and Responsibilities
Design and create digital content and landing pages to support campaigns, enhance user journeys, and deliver impactful digital experiences.
Build visually appealing and user-friendly landing pages using a CMS.
Develop and design engaging content that aligns with the company's brand voice and marketing goals.
Lead and shape digital content design for web, collaborating closely with UX designers and marketers while applying UX writing best practices.
Ensure content aligns with the company's experience vision, design principles, content strategy, and brand values.
Plan, analyze, and produce content that is relevant, easy to understand, accessible, inclusive, and conforms to the brand's style and tone of voice.
Leverage user psychology to translate product specifications into customer needs, enhancing engagement and conversion rates.
Ensure a seamless and consistent user experience across all digital touchpoints.
Continuously optimize the company's website for all segments to drive organic traffic, increase online conversions, and reduce customer support inquiries.
Collaborate closely with different teams to align digital flows with customer journeys and value propositions.
Conduct user research and analyze data to understand user behavior, optimizing content accordingly.
Organize recurring customer tests and A/B testing to validate assumptions and refine digital interfaces.
Define and monitor performance KPIs, implementing necessary updates to drive improvements.
Use data, insights, and research to make informed content and design decisions.
Monitor customer feedback and metrics to optimize user experience.
Utilize AI tools and technologies to enhance content creation and optimization.
Ensure all content is SEO-friendly and optimized for search engines.
Stay up-to-date with industry trends and best practices in UX design, copywriting, and AI applications.
Keep track of SEO trends and best practices to maintain competitive content rankings.
Your Daily Tasks
Create and optimize landing & product pages using predefined templates.
Provide SEO-optimized and conversion-focused copy in multiple languages (leveraging AI tools for translation support).
Manage webpage development in a CMS.
Analyze and improve SEO performance and organic traffic.
Use tools such as Adobe Analytics, Content Square, SEMrush, and Search Console to analyze performance and optimize pages.
Propose A/B testing and continuous improvements for digital content.
Manage stakeholders and collaborate cross-functionally.
Attend Agile ceremonies (stand-ups, sprint planning, refinements, demos, etc.).
Who You Are
Experience: Minimum of 3-5 years as a UX Copywriter, Content Designer, or SEO Specialist.
Technical Skills:
Familiarity with AI tools for content creation and optimization.
Knowledge of the following tools is a plus:
Contentful (CMS)
Figma (Wireframing)
FigJam
Content Square (Journey & Zoning Analysis)
SEMrush, Google Search Console (SEO Tools)
Language Proficiency:
Strong command of French or Dutch AND English, with the ability to participate in multilingual meetings.
Excellent UX and web copywriting skills in French and/or Dutch; English or German is a plus.
SEO Knowledge: Familiarity with SEO best practices.
Analytical Mindset: Ability to analyze metrics and reporting.
Customer & Results-Oriented: Focused on delivering impactful user experiences.
Communication & Collaboration:
Open and proactive communicator who shares insights effectively.
Creative thinker capable of proposing innovative solutions.
True team player with excellent coordination skills, comfortable in a cross-functional corporate environment.
Organizational Skills:
Ability to manage multiple projects simultaneously.
Strong sense of responsibility and ability to work independently.
Flexibility & Stress Management: Adaptable to changing priorities and deadlines.
Agile & Scrum Knowledge: Familiar with Agile methodologies and Scrum techniques.
Fast-Paced Environment: Capable of working in a dynamic and evolving digital landscape.
Why Join Us?
Work on exciting digital projects in a leading telecommunications company.
Collaborate with talented professionals in UX, marketing, and technology.
Opportunity to shape and optimize digital experiences using AI and cutting-edge SEO techniques.
Be part of an innovative and fast-paced work environment.
